Get Yours ☞
Virgin Hotels is on a mission to disrupt boring hotel stays, and they were on a hot streak: From 2020 to 2022, Virgin had debuted three new locations in Nashville, New Orleans and Edinburgh. Our mission, should we choose to accept it? Harness the brand’s momentum—and Richard Branson’s playful, daring spirit—for a 2023 summer booking campaign.
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“Get Yours” :30 Video & Photos
Virgin Hotels are “Where Interesting Stays.” Taking inspiration from HBO’s “The White Lotus,” I imagined Virgin Hotels as a dramatic backdrop for a host of interesting people, who just might cross paths while caught up in their own private intrigues. To complement this vision and give the brand a robust photo library, we tapped celebrity photographer Amber Asaly to catch our characters in moments of drama and fun.
